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  • Milk Sugar Love - McWilliams Place

  • 19 McWilliams Place, Jersey City, NJ1319 Memorial Drive, Asbury Park, NJ




DELIVERY

Can I specify a delivery time for a future date and time?

At this time we only offer immediate pickup and delivery unless it is a catering order.


Do you offer cards or custom messages on deliveries?

At this time we do not offer cards with any online or in-store orders.


Why don’t you deliver to…?

We set our delivery zones according to drive times in order to make sure your ice cream arrives still frozen. Let us know where we should open our next store, though, so we can bring Milk Sugar Love to your neighborhood!


Do you offer delivery through any apps?

Yes, we offer delivery for Jersey City through UberEATS and or Asbury Park through DoorDash. These third party apps charge us 30% of every sale, though, so we definitely prefer when guests order through our website!


INGREDIENTS

I have a severe allergy, or want to give a treat to someone with an allergy. What would you recommend?

We are not a certified allergen-free facility. We cannot and do not guarantee any of our treats or ice creams are free of the 8 major allergens as identified by the FDA. While we follow the rigorous cleaning protocols required by our local health department, we cannot guarantee any of our products are free from allergens and do not recommend them for people with severe allergies.


Do you have vegan or gluten-free baked goods?

We do not make vegan or gluten-free baked goods.


Do you make vegan ice cream?

At this time, we do not keep dairy-free ice creams in stock.



Is your ice cream gluten-free?

Any ice cream that is made without a cookie or cake swirled in is made without gluten. None of our ice creams are certified gluten-free, though, and we do not recommend any of our flavors or baked goods for people with severe allergies



Is your ice cream pasteurized?

All ice cream base made in the United States is required by law to be pasteurized.



Do you make sugar free or fat free ice cream or frozen yogurt?

We do not make sugar free or fat free ice creams or frozen yogurt.



FRESHNESS AND STORAGE


How do I know your ice cream is fresh?

We are a small-batch ice cream shop----we never have inventory on hand that is more than two weeks old. Please keep in mind, once you take your ice cream home, you need to properly store it so it maintains its taste and texture. We recommend storing in a sub-zero freezer, tightly packed or wrapped so no air can reach the surface. If properly stored, our ice cream will remain delicious for up to 3 months.



How should I store an ice cream cake?

Please store our ice cream cakes in a sub-zero freezer. If you are holding your cake longer than a day or two, we recommend removing it from the box and wrapping it tightly in plastic wrap before storing it in the freezer.



I have a long drive home---will my ice cream melt?

We never use chemicals or fillers in our ice cream. Because of this, our ice cream melts faster than most. An ice cream cake can last no longer than 30 minutes outside of the freezer. Our pints and ice cream sandwiches can last no longer than 10 minutes outside the freezer.



VISITING OUR SHOPS


Where do I find parking?

Street parking is available at both shops.



Is there seating available inside?

We do not have indoor seating available at Hamilton Park; however, we have benches outside of the shop as well as more benches available in the park across the street. We have seating for 18 with tables, chairs, benches and counter seats in Asbury Park.



What forms of payment do you accept?

We accept contactless payment (PREFERRED) and cash at both locations.



Do you offer free water or free tastes?

We offer samples at both locations. There is a water refill station at Asbury Park. Water can be purchased at both locations.



Can I take my family photos at the shop?

Please send us an e-mail if you’d like to use the shop in your professional photos so we can schedule a time and rate.



COMMUNICATION


How long does it take to receive a response to an e-mail?

We respond within 3 business days to general e-mail inquiries, as long as the subject isn’t addressed here in our frequently asked question. Any customer service queries will be answered by a manager during their next shift.



How do I know if the store is open?

Our hours are updated seasonally on our website as well as on Yelp, Google, and Apple Maps. Unforeseen closures will be announced on Instagram at @milksugarlovenj.



What if I need to speak with a manager?

We do not have a manager or supervisor working every shift. If you need to speak with a manager, our counter team will take your name and e-mail and a manager will be in contact during their next shift.



A NOTE ABOUT SERVING SIZE

Our single scoop size is 4 ounces of ice cream which is smaller than most old school ice cream shops. Our ice cream has very low overrun, which means there is very little air in it. When we serve you 4 ounces of ice cream, you are getting 4 ounces of dense, creamy flavor, not 4 ounces of air. We believe in handmade, small-batch quality over mass-produced, air-filled quantity and we hope that once you taste our ice cream, you'll believe in it too.



Milk Sugar Love - McWilliams Place Locations and Hours

Asbury Park

(551) 430-2498
1319 Memorial Drive, Asbury Park, NJ 07712
Open now • Closes at 10PM
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Jersey City

(551) 277-8252
19 McWilliams Place, Jersey City, NJ 07302
Open now • Closes at 10PM
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